I worked with Housatonic Studio, on behalf of AISM (the Italian Multiple Sclerosis Society), to develop two videos about spasticity, each aimed at a different target audience: people living with multiple sclerosis and healthcare professionals, including neurologists and nurses. Living with spasticity in everyday life can feel like navigating an unknown world while wearing a pair of heavy boots. We used this imagery to build a metaphorical journey followed by two protagonists — a person with MS and a healthcare professional — whose experiences unfold in parallel, each from their own perspective.
