Listen to your patients

Raise awareness on IPF

Idiopathic pulmonary fibrosis (IPF) is a rare, underdiagnosed, progressive, and debilitating disease. We collaborated with Reverb and Boehringer Ingelheim to raise awareness of the condition through a video created for their project Voci sott’acqua (Underwater Voices). We designed an imaginary underwater world, featuring a flow of bright, colorful illustrations that add a sense of lightness to a delicate subject, making it more accessible and easier to understand.